Partnering with fintech TOKSIA, Korea’s leading fruit dessert brand sets a new standard for localized retail tech in Southeast Asia.
Korea’s No.1 fruit dessert franchise, Dalkomm Wangga Tanghulu, officially launched its first international store in Jakarta, Indonesia on July 15, marking a successful debut abroad. On opening day, more than 150 customers lined up early, creating an “open run” scene, while over 1,000 new users registered for the app on-site—signaling overwhelming market interest.
Photo: Courtesy of the company
This event is more than just a dessert shop opening overseas. It represents a new success formula where K-Food meets local digital innovation to conquer global markets. It is also the first case of a K-franchise export model built on a digital infrastructure, and a symbolic moment illustrating the blueprint of “Digital Tech × K-Food” integration.
The key partner behind this expansion is TOKENASIA KOREA, operator of the global fintech platform TOKSIA. The platform digitally reinterprets Arisan, a traditional Indonesian communal savings practice, and has been gaining traction in the local financial market.
Unlike traditional export models that focus solely on products and brand names, Dalkomm Wangga Tanghulu's expansion incorporated a fully localized digital strategy from the outset, powered by TOKSIA’s Retail Intelligence module. This includes personalized coupon issuance, real-time CRM, purchasing pattern analysis, and automated marketing—going beyond just selling tanghulu to building a data-driven system that encourages repeat visits and maximizes revenue.
While established Korean franchises like BBQ Chicken or Paris Baguette have gained market knowledge over time, Dalkomm Wangga Tanghulu took a different route by equipping itself with a refined, data-driven customer management system from day one through fintech collaboration. This approach redefines how K-brands should connect with global consumers in a rapidly evolving retail landscape.
On opening day, TOKSIA field agents were actively engaged in-store, guiding customer flow, assisting with app sign-ups, and collecting real-time feedback. Customers could scan a QR code to instantly download the app and receive personalized discount coupons—a vivid demonstration of how offline stores can undergo digital transformation.
Jung Chul-Hoon, CEO of Dalkomm Wangga Tanghulu, stated, “This overseas expansion was made possible thanks to the strategic consulting of TOKENASIA KOREA, which specializes in global strategy and digital infrastructure. CEO Jaehun Jang brings a wealth of experience from global financial institutions and has built a strong network across both developed and emerging markets. For domestic franchises planning digital-based global expansion, I strongly recommend collaborating with TOKENASIA KOREA.”
Jaehun Jang, CEO of TOKENASIA KOREA, remarked, “To all Korean franchises aiming to enter Indonesia—come join us! TOKSIA is a CRM-driven retail tech platform that provides store operators with real-time insights based on precise consumer behavior and preferences. We’re committed to helping more Korean brands establish a strong, digitally enabled presence in Southeast Asia.”
K-Food has evolved beyond cuisine to become a cultural content platform that emotionally resonates with global consumers. In Indonesia—a country of nearly 280 million people—K-content and K-desserts are already mainstream trends, particularly among the digitally savvy younger generation. The successful TOKSIA × Tanghulu collaboration is a clear case of digital innovation propelling this trend forward.
Dalkomm Wangga Tanghulu plans to open five additional stores across major Indonesian cities by the first half of 2026 and is also preparing to expand into other ASEAN countries, including Thailand, Vietnam, and the Philippines.
CEO Jang concluded, “Korea is evolving beyond manufacturing into a digital-driven cultural export powerhouse. TOKSIA is proud to be at the heart of this transition, playing a key role in strengthening the global competitiveness of K-Food, K-Beauty, and K-Retail.”
Jaehun Jang is a Chartered Alternative Investment Analyst (CAIA) with over 20 years of experience in the financial sector, including positions at global institutions like Goldman Sachs and Fidelity, with expertise in alternative investments and STO (Security Token Offerings).
Source: Economic Review (https://www.econovill.com)
Partnering with fintech TOKSIA, Korea’s leading fruit dessert brand sets a new standard for localized retail tech in Southeast Asia.
Korea’s No.1 fruit dessert franchise, Dalkomm Wangga Tanghulu, officially launched its first international store in Jakarta, Indonesia on July 15, marking a successful debut abroad. On opening day, more than 150 customers lined up early, creating an “open run” scene, while over 1,000 new users registered for the app on-site—signaling overwhelming market interest.
Photo: Courtesy of the company
This event is more than just a dessert shop opening overseas. It represents a new success formula where K-Food meets local digital innovation to conquer global markets. It is also the first case of a K-franchise export model built on a digital infrastructure, and a symbolic moment illustrating the blueprint of “Digital Tech × K-Food” integration.
The key partner behind this expansion is TOKENASIA KOREA, operator of the global fintech platform TOKSIA. The platform digitally reinterprets Arisan, a traditional Indonesian communal savings practice, and has been gaining traction in the local financial market.
Unlike traditional export models that focus solely on products and brand names, Dalkomm Wangga Tanghulu's expansion incorporated a fully localized digital strategy from the outset, powered by TOKSIA’s Retail Intelligence module. This includes personalized coupon issuance, real-time CRM, purchasing pattern analysis, and automated marketing—going beyond just selling tanghulu to building a data-driven system that encourages repeat visits and maximizes revenue.
While established Korean franchises like BBQ Chicken or Paris Baguette have gained market knowledge over time, Dalkomm Wangga Tanghulu took a different route by equipping itself with a refined, data-driven customer management system from day one through fintech collaboration. This approach redefines how K-brands should connect with global consumers in a rapidly evolving retail landscape.
On opening day, TOKSIA field agents were actively engaged in-store, guiding customer flow, assisting with app sign-ups, and collecting real-time feedback. Customers could scan a QR code to instantly download the app and receive personalized discount coupons—a vivid demonstration of how offline stores can undergo digital transformation.
Jung Chul-Hoon, CEO of Dalkomm Wangga Tanghulu, stated, “This overseas expansion was made possible thanks to the strategic consulting of TOKENASIA KOREA, which specializes in global strategy and digital infrastructure. CEO Jaehun Jang brings a wealth of experience from global financial institutions and has built a strong network across both developed and emerging markets. For domestic franchises planning digital-based global expansion, I strongly recommend collaborating with TOKENASIA KOREA.”
Jaehun Jang, CEO of TOKENASIA KOREA, remarked, “To all Korean franchises aiming to enter Indonesia—come join us! TOKSIA is a CRM-driven retail tech platform that provides store operators with real-time insights based on precise consumer behavior and preferences. We’re committed to helping more Korean brands establish a strong, digitally enabled presence in Southeast Asia.”
K-Food has evolved beyond cuisine to become a cultural content platform that emotionally resonates with global consumers. In Indonesia—a country of nearly 280 million people—K-content and K-desserts are already mainstream trends, particularly among the digitally savvy younger generation. The successful TOKSIA × Tanghulu collaboration is a clear case of digital innovation propelling this trend forward.
Dalkomm Wangga Tanghulu plans to open five additional stores across major Indonesian cities by the first half of 2026 and is also preparing to expand into other ASEAN countries, including Thailand, Vietnam, and the Philippines.
CEO Jang concluded, “Korea is evolving beyond manufacturing into a digital-driven cultural export powerhouse. TOKSIA is proud to be at the heart of this transition, playing a key role in strengthening the global competitiveness of K-Food, K-Beauty, and K-Retail.”
Jaehun Jang is a Chartered Alternative Investment Analyst (CAIA) with over 20 years of experience in the financial sector, including positions at global institutions like Goldman Sachs and Fidelity, with expertise in alternative investments and STO (Security Token Offerings).
Source: Economic Review (https://www.econovill.com)