[By Jin-Hong Choi | Economic Review]
TOKSIA: A 20-Year Finance Veteran’s Bold Attempt to Link Tradition with Global Investment
A Korean expert with over 20 years of experience at top financial institutions like Hanwha Asset Management and Goldman Sachs is embarking on a bold challenge—transforming Indonesia’s traditional savings circle system, known as Arisan, into a global investment platform. More than just a localization strategy, this initiative aims to establish a new financial ecosystem connecting Korean small businesses with Southeast Asian markets, drawing keen attention from the industry.
On June 17, Korean fintech startup TOKENASIA KOREA (CEO Jaehun Jang) announced the official launch of TOKSIA, a community-based investment platform in Indonesia, set for the end of June.
Traditionally, Arisan is a small, informal group that pools cash for savings and social bonding. However, it often lacks legal safeguards and transparency, leading to frequent disputes. TOKSIA addresses these pain points by digitizing the Arisan system, enhancing trust and stability while evolving it into “Arisan Investasi”—an investment-centric Arisan model that enables group investment in global assets such as K-content, real estate, water treatment, and healthcare.
Photo: Courtesy of the company
Although this is not the first attempt at digitizing Arisan in Indonesia—apps like Mapan already exist—most have focused on collective savings for product purchases. In contrast, TOKSIA differentiates itself by emphasizing cross-border investment, aiming to serve as a strategic gateway that brings Indonesian investors into the global asset market.
"TOKSIA’s greatest strength is its ability to resolve the legal ambiguity and lack of transparency in traditional Arisan through digital technology," explained CEO Jaehun Jang. "By utilizing legally binding digital contracts and implementing robust KYC (Know Your Customer) and AML (Anti-Money Laundering) systems, we’ve ensured a secure and transparent platform."
He added, “Our service will also support AI-powered portfolio diversification, automated rebalancing, and a unified dashboard for real-time investment tracking to reduce risk and improve user convenience.”
Jang’s ambition is backed by his extensive experience in global finance. A Chartered Alternative Investment Analyst (CAIA), he has worked at Hanwha Asset Management and Hyundai Asset Management, as well as global institutions including Goldman Sachs, Fidelity, and Deutsche Bank, where he specialized in product development, risk management, alternative investments, and STO (Security Token Offerings).
Jang also has a successful track record in global market expansion—most notably helping Korean franchise brands enter Japan’s Don Quijote retail chain. In Indonesia, he has applied this expertise to establish an innovative financial model where aspiring K-franchise entrepreneurs can raise startup and operating capital through TOKSIA. This model aligns with the Korean government’s policies that support the global expansion of small businesses.
For instance, a local entrepreneur who wants to open a Korean-style chicken shop or café can use TOKSIA to attract funding from Arisan investors. Investors, in turn, gain partial ownership of promising K-brands with small contributions, while the entrepreneur can launch the business with financial stability.
“TOKSIA is more than just a financial app,” Jang emphasized. “It’s a global co-prosperity platform that connects Korean businesses with international markets. We’ve built an inclusive financial ecosystem where anyone can pursue economic independence and future planning with even small amounts of capital. We will continue to support the global expansion of Korean small businesses and franchises through our expertise and network.”
At the end of June, TOKENASIA KOREA will launch a beta service for around 1,000 users in Jakarta, with plans to expand into major cities like Medan, Bandung, and Bali by next year. The company is targeting a 20% monthly growth rate in new investors. Recently, it also completed a 100% acquisition of local Indonesian company PT Bizpedia Mega Global, marking a key milestone in its preparation to penetrate the local market.
[By Jin-Hong Choi | Economic Review]
TOKSIA: A 20-Year Finance Veteran’s Bold Attempt to Link Tradition with Global Investment
A Korean expert with over 20 years of experience at top financial institutions like Hanwha Asset Management and Goldman Sachs is embarking on a bold challenge—transforming Indonesia’s traditional savings circle system, known as Arisan, into a global investment platform. More than just a localization strategy, this initiative aims to establish a new financial ecosystem connecting Korean small businesses with Southeast Asian markets, drawing keen attention from the industry.
On June 17, Korean fintech startup TOKENASIA KOREA (CEO Jaehun Jang) announced the official launch of TOKSIA, a community-based investment platform in Indonesia, set for the end of June.
Traditionally, Arisan is a small, informal group that pools cash for savings and social bonding. However, it often lacks legal safeguards and transparency, leading to frequent disputes. TOKSIA addresses these pain points by digitizing the Arisan system, enhancing trust and stability while evolving it into “Arisan Investasi”—an investment-centric Arisan model that enables group investment in global assets such as K-content, real estate, water treatment, and healthcare.
Photo: Courtesy of the company
Although this is not the first attempt at digitizing Arisan in Indonesia—apps like Mapan already exist—most have focused on collective savings for product purchases. In contrast, TOKSIA differentiates itself by emphasizing cross-border investment, aiming to serve as a strategic gateway that brings Indonesian investors into the global asset market.
"TOKSIA’s greatest strength is its ability to resolve the legal ambiguity and lack of transparency in traditional Arisan through digital technology," explained CEO Jaehun Jang. "By utilizing legally binding digital contracts and implementing robust KYC (Know Your Customer) and AML (Anti-Money Laundering) systems, we’ve ensured a secure and transparent platform."
He added, “Our service will also support AI-powered portfolio diversification, automated rebalancing, and a unified dashboard for real-time investment tracking to reduce risk and improve user convenience.”
Jang’s ambition is backed by his extensive experience in global finance. A Chartered Alternative Investment Analyst (CAIA), he has worked at Hanwha Asset Management and Hyundai Asset Management, as well as global institutions including Goldman Sachs, Fidelity, and Deutsche Bank, where he specialized in product development, risk management, alternative investments, and STO (Security Token Offerings).
Jang also has a successful track record in global market expansion—most notably helping Korean franchise brands enter Japan’s Don Quijote retail chain. In Indonesia, he has applied this expertise to establish an innovative financial model where aspiring K-franchise entrepreneurs can raise startup and operating capital through TOKSIA. This model aligns with the Korean government’s policies that support the global expansion of small businesses.
For instance, a local entrepreneur who wants to open a Korean-style chicken shop or café can use TOKSIA to attract funding from Arisan investors. Investors, in turn, gain partial ownership of promising K-brands with small contributions, while the entrepreneur can launch the business with financial stability.
“TOKSIA is more than just a financial app,” Jang emphasized. “It’s a global co-prosperity platform that connects Korean businesses with international markets. We’ve built an inclusive financial ecosystem where anyone can pursue economic independence and future planning with even small amounts of capital. We will continue to support the global expansion of Korean small businesses and franchises through our expertise and network.”
At the end of June, TOKENASIA KOREA will launch a beta service for around 1,000 users in Jakarta, with plans to expand into major cities like Medan, Bandung, and Bali by next year. The company is targeting a 20% monthly growth rate in new investors. Recently, it also completed a 100% acquisition of local Indonesian company PT Bizpedia Mega Global, marking a key milestone in its preparation to penetrate the local market.