A new strategy for K-food’s expansion into North America is financial engineering; securing strong capital turnover is key to entering Walmart
From the right: Jang Jaehoon, CEO of TokenAsia Korea; Shin Jusik, CEO of Segye Food; Kwon Jun, CEO of FB Holdings
Financial engineering is being introduced to address the chronic cash flow issues Korean food companies face when entering large U.S. distribution networks. In a global market where product quality alone is not enough to survive, this initiative aims to integrate manufacturing, distribution, and finance into one system to increase the chances of success.
TokenAsia Korea, a global fintech platform company, announced on the 23rd that it signed a strategic agreement with Segye Food, a manufacturer of Mugubon products, and FB Holdings, a global distribution specialist, to cooperate on overseas exports and financial support services. Beyond a simple partnership, the goal is to structurally improve cash flow and expand export opportunities.
Typically, small and mid-sized Korean food manufacturers must bear significant upfront costs to supply products to major North American retailers such as Walmart or Kroger. The working capital shortage that occurs between shipment and payment poses a serious risk, even leading to “black-ink bankruptcies.” This agreement seeks to overcome such structural limitations through financial techniques. TokenAsia Korea will handle financial consulting and supply chain asset securitization design, Segye Food will oversee manufacturing, and FB Holdings will manage local distribution.
CEO Jang Jaehun described the project as “an execution plan to expand the K-Silk Road Digital 2.0 strategy into North America, creating an integrated model that connects financial structuring, settlement, and capital turnover to help outstanding Korean manufacturers enter global distribution channels.”
The core of the model lies in securitizing tangible assets such as accounts receivable and inventory. Once export contracts are secured, companies can raise funds in advance based on future payments, easing manufacturers’ cash flow pressure. TokenAsia Korea plans to further enhance this structure by combining it with tokenized securities (STO) technology, diversifying financing channels by tokenizing export-related assets.
This aligns with the growing convergence between the distribution and financial industries. Beyond simply selling products, supply chain finance (SCF) is becoming essential for global competitiveness. In particular, without strong capital turnover, long-term supply in the large U.S. market is difficult.
The three companies will first target supplying private label (PB) products to top-tier U.S. retailers such as Walmart and Kroger. Based on accumulated data, they plan to expand to Don Quijote in Japan, as well as Indonesia and Mongolia.
Jang, a financial expert with over 20 years of experience in asset securitization at firms such as Goldman Sachs and Fidelity, stated, “This is the most ideal export model, combining strong manufacturers, powerful local distributors, and solid financial structuring.” He added that they will integrate STO-based securitization and settlement innovation with global payment infrastructure to help K-food establish itself in the U.S. market.
He also noted that companies preparing to enter the U.S. or supply PB products to major North American channels can increase their success rate by joining the platform, which provides integrated execution, settlement, and capital management. TokenAsia Korea plans to tokenize Walmart accounts receivable from its clients and list them on the New York Stock Exchange.
Previously, TokenAsia Korea demonstrated its localization capabilities by successfully launching Dalcom Wangga Tanghulu stores in Jakarta, Indonesia. With this agreement, attention is focused on whether the integrated export model will expand beyond food into industries such as beauty.
Reporter Choi Jinhong rgdsz@econovill.com
Reference article - https://www.econovill.com/news/articleView.html?idxno=726758
From the right: Jang Jaehoon, CEO of TokenAsia Korea; Shin Jusik, CEO of Segye Food; Kwon Jun, CEO of FB Holdings
Financial engineering is being introduced to address the chronic cash flow issues Korean food companies face when entering large U.S. distribution networks. In a global market where product quality alone is not enough to survive, this initiative aims to integrate manufacturing, distribution, and finance into one system to increase the chances of success.
TokenAsia Korea, a global fintech platform company, announced on the 23rd that it signed a strategic agreement with Segye Food, a manufacturer of Mugubon products, and FB Holdings, a global distribution specialist, to cooperate on overseas exports and financial support services. Beyond a simple partnership, the goal is to structurally improve cash flow and expand export opportunities.
Typically, small and mid-sized Korean food manufacturers must bear significant upfront costs to supply products to major North American retailers such as Walmart or Kroger. The working capital shortage that occurs between shipment and payment poses a serious risk, even leading to “black-ink bankruptcies.” This agreement seeks to overcome such structural limitations through financial techniques. TokenAsia Korea will handle financial consulting and supply chain asset securitization design, Segye Food will oversee manufacturing, and FB Holdings will manage local distribution.
CEO Jang Jaehun described the project as “an execution plan to expand the K-Silk Road Digital 2.0 strategy into North America, creating an integrated model that connects financial structuring, settlement, and capital turnover to help outstanding Korean manufacturers enter global distribution channels.”
The core of the model lies in securitizing tangible assets such as accounts receivable and inventory. Once export contracts are secured, companies can raise funds in advance based on future payments, easing manufacturers’ cash flow pressure. TokenAsia Korea plans to further enhance this structure by combining it with tokenized securities (STO) technology, diversifying financing channels by tokenizing export-related assets.
This aligns with the growing convergence between the distribution and financial industries. Beyond simply selling products, supply chain finance (SCF) is becoming essential for global competitiveness. In particular, without strong capital turnover, long-term supply in the large U.S. market is difficult.
The three companies will first target supplying private label (PB) products to top-tier U.S. retailers such as Walmart and Kroger. Based on accumulated data, they plan to expand to Don Quijote in Japan, as well as Indonesia and Mongolia.
Jang, a financial expert with over 20 years of experience in asset securitization at firms such as Goldman Sachs and Fidelity, stated, “This is the most ideal export model, combining strong manufacturers, powerful local distributors, and solid financial structuring.” He added that they will integrate STO-based securitization and settlement innovation with global payment infrastructure to help K-food establish itself in the U.S. market.
He also noted that companies preparing to enter the U.S. or supply PB products to major North American channels can increase their success rate by joining the platform, which provides integrated execution, settlement, and capital management. TokenAsia Korea plans to tokenize Walmart accounts receivable from its clients and list them on the New York Stock Exchange.
Previously, TokenAsia Korea demonstrated its localization capabilities by successfully launching Dalcom Wangga Tanghulu stores in Jakarta, Indonesia. With this agreement, attention is focused on whether the integrated export model will expand beyond food into industries such as beauty.
Reporter Choi Jinhong rgdsz@econovill.com
Reference article - https://www.econovill.com/news/articleView.html?idxno=726758